Nutrilite is the world's leading brand of vitamin, mineral and dietary supplements created in 1934 by Dr. Carl F. Rehnborg. Nutrilite products are currently manufactured by Access Business Group, a subsidiary of Alticor whose products are sold via the Amway and Amway Global Corporations worldwide. The Nutrilite brand is known as Nutriway in Denmark, Finland, Norway, Sweden, Turkey, Australia and New Zealand. Nutrilite has passed over $14 Billion in annual sales for the first time during 2010 making it the number one nutritional product worldwide, making more than double the second biggest nutritional company being GNC.
As spokespersons for the brand, Nutrilite signed:
- Asafa Powel of Jamaica, the 2008 Olympic gold medalist (4 x 100m relay)
- Liu Xiang of China, the former 110m men's hurdles world record holder
- Sanya Richards, the 2008 Olympic gold and bronze track and field medalist
- Ronaldinho, FIFA World Player of the year
- Jenn Stuczynski, the 2008 Olympic Silver medalist in pole vault
- Kurt Warner, professional football MVP and philanthropist
Artistry is a brand of skin care and colour cosmetics, produced by Access Business Group and marketed in more than 90 countries and territories worldwide. Euromonitor International, a researcher and publisher of market reports, business reference books and online information databases, independently categorises Artistry as a prestige brand and ranks Artistry as one of the top five in sales in this category, alongside Clinique, Estée Lauder, Lancôme, and Chanel. Artistry is the only direct sales brand classified in the "prestige" category.
Artistry was launched in 1968 as a product line of skincare under the Nutrilite brand and continues to utilise Nutrilite research and technology, including patented Nutrilite extracts which are organically grown.
As of 2000, the Artistry range includes over 400 products. Up to and including 2004, Ingrid Vandebosch of Belgium was known to be the face of Artistry. She was followed in 2005 by Canadian model Kim Tyo. In 2008, Alticor announced actress Sandra Bullock as "the face" of Artistry Creme LuXury.
In 2010, Artistry and Amway became sponsors of the Miss America competition, with the winner taking the role of Artistry spokesperson.
XS Energy is the biggest breakthrough in the energy drink market today, the first to make an energy drink in a specific flavor and the first to use the "sugar free" label. It was never intended nor marketed to be a diet drink. The first energy tea was also introduced by XS Energy and now there are two in their line up. Both are non carbonated and contain green tea.
Their focal point is to bring flavors that consumers love without the carbs and sugar. They are available in a variety of flavors, including three that are caffeine-free.
The drinks contain between zero and two grams of carbohydrates, and hold between eight and sixteen calories. They are sweetened with Acesulfame potassium (Ace K) and less than one half gram of sucralose instead of sugar. They also contain a variety of adaptogenic herbs, and are high in B Vitamins. The drinks are packaged in 8.4 ounce (250mL) size cans because that size fits in briefcases and purses, minimizes waste, and can be more comfortably held.
